Become an Owner of the Oldest Swiss Watch Factory

Become an Owner of the Oldest Swiss Watch Factory 

DuBois et fils offers for a limited period,  a unique opportunity of purchasing shares in this historic company, to investors from the United Kingdom

Le Locle, Switzerland, 19 January 2016 – Luxury watchmaker DuBois et fils, founded in 1785, is offering a limited number of investors and watch aficionados from the UK the chance to own a stake in the oldest Swiss watch factory.

This heritage brand is no stranger to innovation, and not just in design, technology, marketing and distribution. Almost three years ago it took that one step further with the first equity-based crowd-funding project of its kind within the luxury industry, welcoming around 600 investors from 21 countries into the exclusive club of DuBois et fils shareholders. Today, more than 830 shareholders from 31 different countries own shares of DuBois et fils and therewith showed profound trust in the project, the brand and its pioneering approach.

“Britain’s capital is known as one of the most competitive financial centres in the world providing an excellent environment for fostering innovation and entrepreneurship. With our innovative approach to raising capital, it is the ideal place to develop our future-oriented project in a sustainable way”, says CEO Steinemann. After receiving overwhelming interest DuBois et fils has decided to extend a unique invitation to lovers of fine timepieces.

The brand is offering a further 99 share packages to interested investors in the region, providing the chance to own a piece of a company with over 230 years of watchmaking excellence. Every new investor will have the privilege to buy either 2 or 3 limited edition watches by DuBois et fils at a special shareholder rate – depending on the level of investment. For Steinemann this is a logical consequence of his concept: „An investment in our company is set for the long term, not a short-term profit. The partners are invited to become a part of our culture, because they trust the company. Therefore, the shareholders will get a discount immediately after their investment.“ Interested parties can buy one of two levels of share packages at 2,000 or 6,000 Swiss francs. The belief of DuBois et fils is that luxury is to be one of the few and as such their watches are limited to a maximum of 99 timepieces per model.  They are distinguished through exquisite craftsmanship using noble materials, a purist elegant design and naturally, with utmost precision.

Shareholdings will be governed by Swiss law, and investors can closely follow the brand’s progress through a dedicated investor site. Furthermore, get the chance to be part of the brand’s unique “Nomads of Time” community.

Click here and learn more about this exceptional offer.

For more information please contact Neil Duckworth at neil@veritime.london

About Philippe DuBois & Fils SA (www.duboisfils.ch)

DuBois et fils is Switzerland’s oldest watch factory; Registered in 1785, the brand offers more than 230 years of history. DuBois et fils is the only watch brand that has been producing watches since 1751 without any interruption. Through an innovative method of raising capital by crowd-funding on the DuBois et fils website, the company re-established itself as an international force in the luxury watch industry in 2013. Today, over 830 people from 31 different countries subscribed to shares of DuBois et fils and have thus enabled the successful relaunch of the brand.