Crowd funding is Re-launched at the Investors‘ Requests
350 new investors in a few days: the oldest watch manufactory in Switzerland, DuBois et fils, closes the crowd funding for the second time
Le Locle, March 5, 2013 – Under strong pressure from numerous potential investors the most successful European crowd funding campaign in the luxury sector was re-launched. DuBois et fils (www.duboisfils.ch), the oldest watch manufactory in Switzerland, has finally finished fundraising with a sum of 1.5 million Swiss francs and with almost 600 investors. The recent media coverage on the Swiss TV channel SRF1 became a turning point for Thomas Steinemann, the CEO of DuBois et fils: „In record time I received dozens of phone calls and almost a hundred e-mails with requests. Under such pressure we have decided to restart the completed crowd funding campaign and give other interested investors the opportunity to represent our brand.“
225 watch lovers and investors were already part of the company, including the bigger shareholder who came up with the sum of money to reach the final 1.5 million francs. After the media coverage and a wave of interest triggered by it, the investor abandoned the better part of his stocks to others willing to subscribe. Without any experience in massive fundraising of the kind, Steinemann had started the crowd funding campaign. „We haven’t expected such a turn of events that would bring us double success“, explains Thomas Steinemann. Within one night over 200 investors became part of the company. Due to investment crowd funding DuBois et fils opens a new chapter in its long history starting in 1785 and enters a new era. A new collection of high-quality mechanical wristwatches is already in production.
Each collection is limited to 99 pieces; the stockholders can get the model of their choice at considerably lower prices. Another reason to become a shareholder – because there are watch pre-orders from all over the world. Both models, concept ONE and concept TWO, open doors to the watch factory’s future and the CEO Thomas Steinemann takes the challenge. “Precision, design, perfection down to the smallest detail – that is my approach. With a high-quality product and an international brand philosophy we would like all our clients and shareholders to be active disseminators. There is no better advertisement than a devoted watch-wearer”, says Steinemann.
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