Business enabler Pactas appoints Gabriele Viebach into senior management position

Business enabler Pactas appoints Gabriele Viebach into senior management position

• Gabriele Viebach: “Modern business models only succeed with flexible billing.”

• Experienced manager to develop software manufacturer Pactas into a driving force in the business world

Frankfurt am Main, 16th September 2014 – By working with Gabriele Viebach, the Frankfurt-based software manufacturer Pactas is gearing its flexible billing platform up for the future. The senior manager, who has experience working internationally, will be responsible for managing strategic business development at the company alongside Dr. Ricco Deutscher. The successful businesswoman has a clear vision of the direction that Pactas should take in the future, stating, “To date, digital business models have failed as a result of complex billing processes that are hardly suitable for use on the market. Publishing companies in particular, as well as other sectors such as cloud start-ups, know very little about how to design flexible and automatic billing systems for subscribers and customers. To solve this problem, we offer a billing platform that can be set up extremely quickly and ‘automatically earns money’.” 

In the future, readers with both printed and digital newspaper subscriptions will be able to use Pactas-Itero to select what they would like to read. For example, they could choose to subscribe to only the local and business sections during the week and the full paper at the weekend. Flexible billing also provides considerable advantages in areas where smart meters are used to calculate energy and telecommunications bills, for example. “The billing process is enabling business models to be developed for the very first time that include all payment providers and that create a joint and simple platform for users and the companies involved,” states Gabriele Viebach.

“2014 sees us focus increasingly on strengthening and systematically expanding our business relationships with national and international customers,” explains Dr. Ricco Deutscher, founder and managing director of Pactas. “We are therefore delighted to have welcomed to our team someone with such a deep knowledge of global markets as Gabriele”, continues Deutscher. Gabriele boasts more than 20 years of experience in the telecommunications and IT industry. The world-renowned technology visionary was recently appointed as the Director of the Emerging Information Technology Group in the Diplomatic Council, where she has been given the task of developing a Global Digital Agenda. Previously she has worked at a number of companies, including T-Mobile, BEA Systems and British Telecom, and was most recently employed as the CEO of eZ Systems AS. The business expert believes that the world has undergone numerous changes during her career: “The digital world has turned much on its head within just 20 years. Pressure to create innovations by end customers has, in many areas, resulted in the top-down strategy being replaced by the bottom-up approach, creating unforeseen challenges for companies that must be overcome. Existing knowledge and data must be made fully available in the online world in a way that safeguards our personal rights. The term ‘Made in Germany’ has found a new form of expression”, concludes Gabriele.

Pactas GmbH (www.pactas.com) is a leading billing management company that provides software and services for the automatic administration of contracts and recurring and per-per-use customer billing. The service provides a simple and effective way of increasing the monetary value of digital business models. Pactas-Itero is the ideal automatic billing platform for software, SaaS and hosting providers, e-commerce companies and digital content providers, such as the media industry. These are all sectors that benefit from flexible pricing models for their end customers. Open interfaces can be used to connect the platform to existing CRM and ERP systems as well as online shops, enabling the entire process from order placement to billing to be fully automated to create the shortest possible time-to-market cycles.